Marketing Automation with Odoo
Automate Entire Campaigns — Not Just Emails
At ITD – Innovation, Technology & Design, we implement and customize the Odoo Marketing Automation Module to help businesses design intelligent, multi-stage campaigns that run automatically — 24/7.
✔️This is not simple email scheduling.
✔️This is full customer journey automation.
Create Automated & Targeted Campaigns
Group prospects in your database and send the right message to the right person at the right time.
With advanced workflow automation, we design campaigns that:
Guide leads through your sales funnel automatically
Trigger actions based on user behavior
Personalize communication at scale
Operate continuously without manual follow-up
Your prospects move seamlessly from awareness to conversion — while your system works in the background.
Visual Workflow Builder
Odoo’s intuitive visual interface makes complex automation simple.
We configure:
Multi-stage campaign flows
Timed triggers and scheduled actions
If/Then logic (open, click, reply, purchase, etc.)
Automated task creation for sales teams
Adding new events is as easy as drag-and-drop — whether it’s a two-step sequence or a fully advanced lifecycle campaign.
Powerful Email Campaign Design
Create engaging email campaigns in minutes using:
Drag-and-drop builder
Pre-built content blocks
Calls-to-action, banners, and dynamic sections
Fully responsive layouts
No coding required — but fully customizable for advanced needs.
Automate More Than Just Emails
Marketing automation extends across your entire business ecosystem:
✔ Automatically advance leads in the sales pipeline
✔ Assign prospects to sales representatives
✔ Update CRM notes and activities
✔ Trigger SMS messages
✔ Send event confirmations and reminders
✔ Recover abandoned shopping carts
✔ Launch customer feedback requests
Every interaction becomes part of a structured, automated growth strategy.
Integrated Lead Management System
Lead Generation
Capture leads from website forms, landing pages, events, and email campaigns directly into your CRM.
Lead Scoring
Using integration with Odoo CRM, leads are scored based on demographic and behavioral data — ensuring sales teams focus on high-value prospects.
Lead Nurturing
Lower-intent leads are automatically grouped and placed into nurturing campaigns tailored to their interests until they are ready to convert.
Fully Integrated Ecosystem
Marketing Automation connects seamlessly with:
Odoo CRM
Lead development and pipeline automation
Odoo E-commerce
Cart recovery & customer retention
Odoo Email Marketing
Behavioral-triggered campaigns
Odoo Events
Registration confirmations & reminders
Odoo Helpdesk
Ticket notifications & feedback automation
Odoo SMS Marketing
Instant engagement & reminders
Our Implementation Approach at ITD
We don’t just activate the module — we design the strategy behind it.
Our Marketing Automation Service Includes:
✔ Customer Journey Mapping
✔ Workflow Architecture Design
✔ CRM & Sales Funnel Integration
✔ Lead Scoring Model Setup
✔ Campaign Template Creation
✔ Behavioral Trigger Configuration
✔ Performance Dashboard & Analytics Setup
✔ Staff Training & Strategic Advisory
Implementation Timeline
Day 1 – Automation Planning Session
- Define buyer personas
- Map customer journey
- Identify automation triggers
- Set KPIs
Day 10 – System Setup Completion
- Campaign flows built
- Lead scoring activated
- CRM integration finalized
- Email & SMS templates created
Day 15 – Automation Go-Live
- Workflows activated
- Behavioral triggers running
- Lead routing automated
- Performance tracking started
Day 30 – Performance Review & Enhancement
- Conversion rate analysis
- Funnel bottleneck optimization
- Advanced segmentation rollout
- Scaling strategy deployment
Why ITD?
With over 23 years of expertise in Innovation, Technology & Design, we integrate automation with:
Business process optimization
AI-driven analytics
Sales alignment strategies
Scalable digital infrastructure
We don’t automate tasks.
We automate growth.
Ready to Build Intelligent Campaigns?
Let ITD transform your marketing into a fully automated revenue engine using odoo Marketing Automation.